Prepared by Shoutout Digital

Tweed Family Dental
September 2026

September lifted new-patient volume to 33 while Google Ads continued to drive calls and lead opportunities. The month produced 9 opportunities, 11 Google Ads calls, and 1.74K website visitors.

33
New Patients
9
Lead Opportunities
11
Google Ads Calls
1,739
Website Visitors
Summary

September Performance

September reached 33 new patients, one more than August and two more than September 2025. Google Ads produced 3,789 impressions, 314 clicks, and 17 conversions, while website traffic reached 1.74K visitors, up 1.93% versus the previous 30 days.

Patient Volume
New-patient numbers lifted slightly
September closed at 33 new patients, up 3.1% from August and 6.5% above September 2025.
Paid Search
Google Ads carried stronger full-month activity
Google Ads delivered 314 clicks and 17 total conversions from 11 calls plus six lead opportunities.
Main Watchpoint
Lead quality improved, but follow-through still matters
Google Ads accounted for six of nine September opportunities, while webchat added three more enquiries.
Learned

Key Learnings From September

September kept patient volume moving upward, with Google Ads continuing to carry direct-response activity and Meta adding broader traffic support. The main priority is converting this demand into more confirmed appointments.

Search Demand
Google Ads generated the clearest conversion activity
Search produced 17 total conversions, making it the strongest direct-response channel in September.
Traffic Growth
Paid traffic carried the website lift
Paid traffic led the website mix with 895 visitors, while other traffic sources added another 521 visitors.
Lead Quality
High-intent call leads stood out
September included four high-intent call leads and one moderate-intent call lead, showing stronger quality within call-driven opportunities.
Graphics

Creatives Delivered In September

September included a fresh set of graphics to support campaign and content activity.

Other Graphic Links
    New Patient Numbers

    Full New-Patient History

    September finished at 33 new patients, improving slightly on August and outperforming September 2025. Patient volume remained stable while paid channels continued supporting demand.

    September 2026
    33
    Vs August 2026
    +3.1%
    Vs September 2025
    +6.5%
    2026 YTD
    272
    Month 2022 2023 2024 2025 2026
    Historical monthly new-patient results across the full year history, with September highlighted.
    Monthly Trend
    Patient volume lifted slightly
    September increased from 32 to 33 new patients, keeping the post-pause recovery moving in the right direction.
    Year Comparison
    September improved year over year
    September 2026 finished two patients ahead of September 2025, a 6.5% year-over-year improvement.
    Marketing Context
    Full-month paid activity supported stability
    Google Ads and Meta both contributed traffic and response activity, helping patient volume hold steady.
    Leads

    Lead Opportunities

    September closed with nine opportunities. Six came from Google Ads activity, while three came through webchat.

    September Opportunity Summary

    September had nine opportunities, with Google Ads accounting for six and webchat contributing three.

    Status
    Total opportunities
    September opportunity volume
    9
    Mix
    Google Ads opportunities
    6
    Webchat opportunities
    3
    Lead Quality
    Google Ads drove most lead volume
    Six of nine September opportunities came from Google Ads, reinforcing search as the main source of lead activity.
    Lead Follow-Up
    Webchat added separate enquiry volume
    Three opportunities came through webchat, adding enquiry volume beyond paid search.
    Calls

    September Call Activity

    September generated 11 inbound calls, all from Google Ads. Nine were answered and two went to voicemail, with four high-intent call leads and one moderate-intent call lead identified.

    Call Outcome Split

    Most calls reached a live conversation, with two calls going to voicemail.

    Total Calls
    11
    Inbound September calls
    Answered
    9
    81.8% of calls
    Voicemail
    2
    18.2% of calls

    Google Ads Call Path

    All September calls came through the Google Ads landing page call path.

    Source Mix
    Google Ads drove every September call
    All 11 inbound calls were tied to Google Ads traffic, reinforcing search as the main direct-response channel.
    Response Rate
    Answer rate improved compared with August
    Nine of 11 calls were answered in September, a stronger ratio than August’s seven answered calls from 12 total calls.
    Conversion Risk
    Voicemail still needs fast recovery
    Two calls went to voicemail, so fast callback follow-up remains important for paid search demand.
    Meta Ads

    Facebook Traffic Campaign

    Meta Ads supported awareness and top-of-funnel traffic in September, delivering 55,648 impressions and 1,192 clicks with $748.19 spend.

    Meta Awareness Flow

    Meta contributed broad reach and low-cost traffic support through the month.

    Impressions55,648
    Clicks1,192
    CTR2.14%

    Meta Efficiency

    Meta is best viewed as an awareness and traffic channel, helping keep the brand visible while driving low-cost visits.

    CTR
    2.14%
    Click-through rate
    Average CPC
    $0.63
    Average cost per click
    Spend
    $748.19
    Total September spend
    Impressions
    55.6K
    Awareness volume
    Awareness Reach
    Meta kept the clinic visible at scale
    The campaign delivered 55,648 impressions, giving Tweed Family Dental broad local visibility through September.
    Traffic Efficiency
    Clicks came through at a low average cost
    Meta generated 1,192 clicks at a $0.63 average CPC, making it an efficient traffic support channel.
    Channel Role
    Meta supports demand while search captures intent
    Meta is best used to maintain awareness and site traffic, while Google Ads remains the stronger direct-response channel for calls and lead opportunities.
    Website Traffic

    Website Traffic

    September website traffic reached 1.74K visitors, up 1.93% versus the previous 30 days. Paid traffic led the month, with grouped other traffic and CPC also contributing meaningful volume.

    Traffic mix
    Largest Source
    Paid traffic led website volume
    Paid traffic delivered 895 visitors, making it the largest website source in September.
    Other Sources
    Other traffic added volume
    Grouped other traffic sources contributed 521 visitors, adding meaningful volume beyond paid traffic.
    Search Support
    CPC and organic both supported demand
    CPC contributed 155 visitors and organic added 146 visitors, helping broaden the traffic mix.
    Landing Pages

    Pages Supporting September Demand

    September campaign traffic continued to use the established landing pages built around offer-led acquisition and general enquiry flow.

    Wins

    What Worked In September

    September lifted patient volume while paid channels continued generating traffic, calls, and opportunity volume.

    Patient Stability
    New-patient volume increased to 33
    September improved on August and outperformed September 2025, keeping the account at a stronger patient level.
    Search Growth
    Google Ads delivered stronger response activity
    Google Ads produced 314 clicks and 17 total conversions from 11 calls plus six lead opportunities.
    Traffic Lift
    Website traffic edged upward
    Website traffic reached 1.74K visitors, up 1.93% versus the previous 30 days.
    Action Plan

    Priorities Following September

    The next focus is to convert stronger Google Ads activity into more booked appointments, with clear ownership across follow-up, call handling, and campaign management.

    Owner: Clinic Team
    Follow up every opportunity quickly
    Nine September opportunities need prompt follow-up so more Google Ads and webchat leads turn into confirmed appointments.
    Owner: Front Desk
    Recover voicemail enquiries quickly
    Two calls went to voicemail, so fast callback follow-up should remain a priority.
    Owner: Shoutout Digital
    Keep search as the lead driver
    Google Ads should stay focused on calls and lead opportunities, while Meta supports awareness and retargeting.

    Prepared by Shoutout Digital.